Some things just don’t fit, do they?

I remember coming to Milan many years ago, probably the second time, staying at the Antica Locanda Solferino,* and walking from there to somewhere and chancing upon a McDonald’s.

Here we were, staying in one of the areas that retains the oldest buildings in Milan, in a city that is in a country where “fast food” – e.g. a slice of pizza – is always available, permitting a company that puts a tasteless piece of cardboard (called a burger by them) between two bits of soggy, over-processed bread buns, with some bits of highly-sugared/salted extras to mask any tastelessness and calls it food, the chance to sell their rubbish (or “poison” as I call it).

Oh, yes, I don’t really like McDonald’s.

I was, frankly, both shocked and saddened. But, I thought to myself, surely Italians don’t actually go for it? I mean, compared to a slice of pizza or foccacia, there is no contest.

But this was in a slightly out-of-the-way area. It closed within a few years. Yay!

Imagine, if you will, one of the prettiest places in Milan – the Galleria Vittorio Emanuele II, just across from the Duomo, the place that leads from the Duomo (Cathedral) to the famous opera house, La Scala.

The picture doesn’t do it justice at all. You have to be there to see the beauty of it. Of course, being the main way to get from the Duomo to La Scala it is almost always full of tourists. At Christmas they usually have an installation, e.g. a HUGE Christmas tree, done by Swarovski, so full of glass ornaments that catch the light in such wondrous ways. The glass ceiling is wonderful; the murals, high above the ground, marvellous; the floor itself, beautiful – and it’s full of shops (high-end, of course – Prada, etc.) and elegant, old-time cafés. One can imagine it has hardly changed since 1877, when it was finished.

Of course, the cafés are over-priced. But to sit there, under the glass ceiling, protected from the cold or heat (depending on the season) is one of those ‘must do’ things for a tourist.

So, given my hatred of McDonald’s, I was truly shocked to see a McDonald’s there, right in the centre of the arcade. Worse still, people used it!

OK, so it wasn’t the usual garish McDonald’s with the over-sized M but, still …….

However, it is no more. The other day they were giving away free burgers as they are closing up and moving on. And hurrah for that, I say!

As you can see above, it almost blended in – but to me, in this land that prides itself on its food and flair, McDonald’s is an antithesis. C’mon, you cannot disagree?

Now it will be replaced by Prada. Anyway, there are enough cafés there.

It’s a shame they don’t replace all the other McDonald’s in Italy with something else.

My thanks to the Guardian for the story and the picture of McDonald’s.

* p.s. The Antica Locanda Solferino is quite a wonderful place to stay. A short walk from the centre of town, the rooms (that I’ve stayed in) are very large and comfortable. They do B&B but the breakfast is served in your room as there is (well, was), no dining room. One of the strangest things (a little disconcerting) is (was) that there are (were) no locks on the doors to the bedrooms! But in all the years we stayed there, we never had any problem. It was a wonderful, quirky hotel and I have recommended it to others. Not cheap but if you don’t want the standard hotel with the standard room, this is for you.

p.p.s I even put the tag “Food” against this post – even if it pained me to do so.

2 thoughts on “Some things just don’t fit, do they?

  1. totally agree with you.
    I am a bit biased though as I hate McDonald’s.
    I can’t stand the “McDonaldization” of the urban space, especially in places like the Galleria.
    I was particularly disappointed in Venice when, years ago, I spotted a McDonald which -as you’d say- didn’t fit at all.

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