I’ve seen it mentioned several times but it seems it’s true.

Primark will be coming to Milan (and Rome and Venice) within the next 12 months.

It will be interesting to see how they fare here but, given the number of people looking for Primark in Milan – evidenced by the number of hits I get on this blog where, until this post, I’ve explained (several times) that Primark doesn’t exist here, it will be popular.

The full story (or a story of Primark stores abroad) is shown here.

It had always seemed strange that they weren’t here but they explain that Italy would be “difficult”, which I can imagine is true.

But, YAY!